ABOUT

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FLORIAN WOWRETZKO IS A LONDON BASED MENSWEAR DESIGNER WHOSE WORK JUXTAPOSES ASCETIC MINIMALISM WITH HYPER CONSTRUCTED MAXIMALISM. HIS CLOTHES ARE A POETIC REJECTION TO THE FAST FASHION MOVEMENT. ARTFUL CRAFT AND THOUGHTFUL NARRATIVE IS WOVEN INTO EACH PIECE’S SEAMS, SILHOUETTE AND DETAILS. EACH GARMENT IS PRECISELY CONSIDERED AND ALWAYS CONSISTENT. COLOURS ARE NEVER MIXED, TEXTILES ARE HAND EXECUTED WITH EXPERIMENTAL TECHNIQUES, AND A CUT-KNIFE PRECISION IN THE GEOMETRY OF HIS PATTERNS ARE THE BEDROCK OF EVERY PIECE.

BORN IN LUDWIGSHAFEN AM RHEIN (GERMANY), FLORIAN GREW UP IN AN ENVIRONMENT WHERE POST-WORLD WAR II BRUTALIST BUILDINGS INTERMINGLED WITH GOTHIC CATHEDRALS. RAISED IN THE CATHOLIC FAITH, IT IS THE SACRED GEOMETRY OF THOSE CATHEDRALS, THE EARTHEN FEELING OF THEIR STONE PILLARS, AND THE TIERED LINES OF THE MONK HABITS THAT HAVE FORMED HIS COLOR, TEXTILE, AND LAYERED SILHOUETTE SENSIBILITY. HIS HOME CITY’S BRUTALIST BUILDINGS WITH THEIR BARE, UTILITARIAN, ABSTRACT SHAPES INFUSE HIS GARMENTS WITH A PURITY OF LINE THAT IS BOTH BLUNT AND CLEAN LENDING HIS PIECES A SENSE OF ESSENTIALISM AND FUNCTIONALITY IN THEIR WEAR.

IN 2011, WHILE STUDYING AT THE TRAINING COLLEGE FOR FASHION IN MANNHEIM, FLORIAN ACQUIRED A PASSION FOR PATTERN CUTTING AND BEGAN HIS EPONYMOUS LABEL. HIS PRECISION AND MASTERY OF THESE SKILLS WOULD SEE HIM WORK INTERNATIONALLY UNDER DESIGNERS LIKE DOMINIC LOUIS IN NEW YORK (2013) AND GARETH PUGH (2014) IN LONDON. FOR THE PAST EIGHT YEARS, ALONGSIDE DEVELOPING THE FLORIAN WOWRETZKO BRAND, HE HAS BEEN THE LEAD STUDIO MANAGER FOR DAVID KOMA IN LONDON. HIS COLLECTIONS HAVE APPEARED IN THE PAGES OF MAJOR MEN’S FASHION MAGAZINES AND HAVE GARNERED AWARDS SUCH AS THE FASH13 EUROPEAN FASHION AWARD BY THE STIFTUNG DER DEUTSCHEN BEKLEIDUNGSINDUSTRIE, THE WILHELM LORCH FOUNDATION SPONSORSHIP, AND THE 2ND PRIZE IN THE BALTIC FASHION AWARDS. TODAY, THE COLLECTION IS SOLD IN HIS ONLINE SHOP (UK).

AT THE CRUX OF FLORIAN WOWRETZKO’S WORK IS THE DESIRE TO CREATE COLLECTIONS THAT APPEAL TO A GLOBAL AUDIENCE OF INDIVIDUALS WHO SEEK GARMENTS WHERE WEARABILITY AND FUNCTIONALITY MEET THE THEATRE OF MODERN MYSTICISM.